Evaluation for the Unevaluated:
Program Evaluation 101
Module 2: What Does an Evaluation Project Look Like - Page 4 of 14
The Evaluation Cycle
Effective evaluation is not an "event" that occurs at the end of a project, but is an ongoing process which helps decision makers better understand the project; how it is impacting participants, partner agencies and the community; and how it is being influenced/impacted by both internal and external factors.
-W.K. Kellogg Foundation Evaluation Handbook, p. 3
Here is an overview of eight typical steps in an evaluation cycle:
Step 1: Conceptualize the evaluation.
Step 2: Design the evaluation and the methodology.
Step 3: Hire and train staff.
Step 4: Choose and test instruments and procedures.
Step 5: Collect data.
Step 6: Analyze and report data.
Step 7: Modify the prevention program based on the data.
Step 8: Prepare to re-evaluate.








