Wading Through the Data Swamp:
Program Evaluation 201

Supplements

Data Collection Methods

Data may be collected in two different ways, quantitatively or qualitatively.

Quantitative data: Information that can be expressed in numerical terms, counted, or compared on a scale (e.g., the number of days a kid used marijuana in the past month).

Examples of a quantitative evaluation survey or tool include:

Qualitative: Information that is difficult to measure, count, or express in numerical terms (e.g., the reasons a child reports using marijuana in the past month).

Examples of qualitative evaluation methods include: